Pitching physical retail takeovers to global sportswear brands requires more than flat 2D sketches; it demands spatial realism. The objective was to translate early-stage agency artwork into a high-fidelity retail environment to secure brand buy-in for the New Balance 'Furon' boot launch.

Collaborating directly with the agency's lead Art Director, we engineered a fully 3D spatial prototype of the storefront takeover. The strategic focus was on environmental lighting, structural scale, and seamlessly integrating both illustrated concepts and photographic campaign assets into a photorealistic, street-level context.

This spatial visualisation bridges the gap between concept and physical construction. It equips agencies with undeniable, pitch-ready assets that de-risk the expensive fabrication process and confidently secure commercial rollout budgets from tier-one brands.